Logo Design Tips for Beginners

Designing a logo is simple, right? Think again. There's more to crafting a brand's visual identity than just placing a name in a square and calling it a day. Logo designers are in high demand, and it's for good reason — a logo is often a company's first impression, one that can impact a customer's brand perception, purchase decisions and overall attitude toward a product.

Be unique and clever

A logo is what helps distinguish a brand from its competitors, so it's important that the image stands out from the rest

What’s important is to create something that you believe is different from anything already out there, a Logo designer Bangalore and creator of website Logo Design Love says. "It’s highly unlikely that what you create will be original, but that should be the goal.

Understand the brand

Yes, a logo is an image, but it’s also an introduction to a brand. The logo must reach a specific audience and when designing, you must keep this in mind.

Is the brand utility-driven or is it more focused on evoking emotion? Is it contemporary or quirky? What does the customer care about, and what does the brand aspire to be? While it is helpful to stay up to date on design trends

Every logo has some kind of a history, filled with meaning and purpose. Take Apple, for instance — the fruit is missing. Both logos are simple, but have an added twist that circles back to brand ideology.

Color is key

Bright and bold colors may grab someone's attention, but could also seem brash; muted tones exude sophistication, but could be overlooked. Every color has a different implication and can bring nuance to your message — doesn’t fall into the trap of conveying the wrong message because of a simple brush stroke.

Red: energetic, sexy, and bold

Orange: creative, friendly, youthful

Yellow: sunny, inventive, optimism

Green: growth, organic, instructional

Blue: professional, medical, tranquil, trustworthy

Purple: spiritual, wise, evocative

Black: credible and powerful

White: simple, clean, pure

Pink: fun and flirty

Brown: rural, historical, steady

Logo design company in bangalore

What's in a name?

Logo consists of two elements: A word mark and a symbol. Before a company can think about solely representing itself with a symbol, a great deal of advertising must be done. Some companies choose to stick to Logotype entirely, like Ray-Ban, Coca-Cola and IBM.

Keep it easy and flexible

Logo to be interesting, but you don’t want someone to have to sit and stare, analyzing the logo. A good example is FedEx logo, a simple Logotype with a twist. The image utilizes negative space to create an arrow which connotes speed, precision and direction.

Amazon, too, uses just its name, but also refers to its wide inventory with a small arrow pointing from a → z.

Use online resources and tools

There is a vast sea of information online for those who need some inspiration, collaboration or assistance when designing a company logo.

Logo web Design Company Bangalore offers both a Logo Store equipped with unique, hand-vetted logos for those on a tighter budget looking for off-the-shelf ideas, and the site provides an opportunity for more personalized contests where customers are integral to the outcome from the beginning.

Refer from: http://mashable.com/2014/04/30/logo-design-tips