Designing a logo is simple, right?
Think again. There's more to crafting a brand's visual identity than just
placing a name in a square and calling it a day. Logo designers are in high
demand, and it's for good reason — a logo is often a company's first impression,
one that can impact a customer's brand perception, purchase decisions and
overall attitude toward a product.
Be unique and clever
A logo is what helps distinguish a
brand from...
