Designing a logo is simple, right?
Think again. There's more to crafting a brand's visual identity than just
placing a name in a square and calling it a day. Logo designers are in high
demand, and it's for good reason — a logo is often a company's first impression,
one that can impact a customer's brand perception, purchase decisions and
overall attitude toward a product.
Be unique and clever
A logo is what helps distinguish a
brand from its competitors, so it's important that the image stands out from
the rest
What’s important is to create
something that you believe is different from anything already out there, a Logo
designer Bangalore and creator of website Logo Design Love says.
"It’s highly unlikely that what you create will be original, but that
should be the goal.
Understand the brand
Yes, a logo is an image, but it’s
also an introduction to a brand. The logo must reach a specific audience and
when designing, you must keep this in mind.
Is the brand utility-driven or is
it more focused on evoking emotion? Is it contemporary or quirky? What does the
customer care about, and what does the brand aspire to be? While it is helpful
to stay up to date on design trends
Every logo has some kind of a
history, filled with meaning and purpose. Take Apple, for instance — the
fruit is missing. Both logos are simple, but have an added twist that circles
back to brand ideology.
Color is key
Bright and bold colors may grab
someone's attention, but could also seem brash; muted tones exude
sophistication, but could be overlooked. Every color has a different
implication and can bring nuance to your message — doesn’t fall into the trap
of conveying the wrong message because of a simple brush stroke.
Red: energetic, sexy, and bold
Orange: creative, friendly, youthful
Yellow: sunny, inventive, optimism
Green: growth, organic, instructional
Blue: professional, medical, tranquil, trustworthy
Purple: spiritual, wise, evocative
Black: credible and powerful
White: simple, clean, pure
Pink: fun and flirty
Brown: rural, historical, steady
Logo design company in bangalore |
What's in a name?
Logo consists of two elements: A
word mark and a symbol. Before a company can think about solely representing
itself with a symbol, a great deal of advertising must be done. Some companies
choose to stick to Logotype entirely, like Ray-Ban, Coca-Cola and IBM.
Keep it easy and flexible
Logo to be interesting, but you
don’t want someone to have to sit and stare, analyzing the logo. A good example
is FedEx logo, a simple Logotype
with a twist. The image utilizes negative space to create an arrow which
connotes speed, precision and direction.
Amazon, too, uses just its name, but also refers to its wide
inventory with a small arrow pointing from a → z.
Use online resources and tools
There is a vast sea of information
online for those who need some inspiration, collaboration or assistance when
designing a company logo.
Logo
web Design Company Bangalore offers both a Logo Store equipped
with unique, hand-vetted logos for those on a tighter budget looking for
off-the-shelf ideas, and the site provides an opportunity for more personalized
contests where customers are integral to the outcome from the beginning.